IKEA continues to seek opportunities to add more Mexican suppliers to strengthen the supply chain in the country, while with the current local production network it has managed to improve inventory. However, there are still shortages in some categories.
“We have approximately 4,800 in-store items available for shoppers to take away immediately, but the total product line is 6,580 available in total,” Eidskrem said.
In addition to logistics, the inflation of raw materials has led to the increase in product prices. IKEA announced a 9% price increase last December.
“Now that we are opening the store, the prices are already set. We are always looking to put them as low as possible, however, we are part of the financial landscape, and analyzes will be made to raise or lower the prices, depending on the situations,” the executive said.
The new IKEA store in Puebla has an area of 11,000 square meters, divided into 49 room settings: spaces where the Swedish company’s furniture and decorative objects are displayed, so that customers can get an idea of what they would look like in their homes and apartments. In this second store, IKEA will also have a restaurant to serve 267 customers.
Malcolm Pruys, director of Ikea in Mexico, encouraged last year that the Swedish chain would seek to open new physical establishments in the cities of Guadalajara and Monterrey, in addition to Puebla, although advancing plans to the other two cities have not been revealed.
“Like everything detail we know about inflation and economic challenges all over the world. But we’ll move on,” Eidskrem said.
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