In a new social media strategy, McDonald’s is creating an alliance with content creator Paco de Miguel.
According to survey data, companies generate just over five dollars for every dollar invested in influencers.
Paco de Miguel is one of the most followed content creators on Instagram and TikTok.
Just like Soriana did with Luisito Comunica, now McDonald’s partners with “Caro Acampa”, the character of Paco de Miguel, for a new strategy that demonstrates the value of content creators today.
These are the times of digitization, social networks, content creators, influencers and many other subjects derived, in particular, from the great progress of technology.
Each of the topics mentioned has experienced a significant boom during the pandemic caused by Covid-19, a period in which the refuge in social networks and the various digital platforms, both from diffusion, e-commerce and so on, it was the great lifeline of a society – a global society – accustomed to an almost totally different life.
From this point of view, it is therefore not surprising to note the importance that influencers and above all the relevance that these represent for brands at a time when influencer marketing It is one of the most used strategies to connect with consumers.
A survey conducted by The influencer marketing hubin 2019 and in collaboration with Viral Nation and NeoReach reveals that companies earn just over five dollars for every dollar invested in marketing influencers.
On the other hand, information from mediakix reveals that nearly half of traders (48 percent) say the feedback they get from influencer marketing It’s better than other channels.
This is the strategy of McDonald’s and Paco de Miguel
Thus, taking this data as a reference, it is not surprising that brands continue to bet on the virality offered by influencers to reach a greater number of Internet users and potential consumers.
As an example of the latter, we can speak of the strategy of McDonald’s which, as part of a new network strategy, has decided to use Paco de Miguel and one of his most famous characters, “Caro Acampa”.
The initiative arises to publicize the promotions of the brand, a video that, so far, has collected almost 700,000 reproductions, more than 70,000 love and a significant number of positive comments, revealing McDonald’s success in creating a business alliance with comedian Paco de Miguel.
The best McTrio 3X3 for children!!! #SpiritShark
? original sound – Paco De Miguel
Strategies like this are popping up every day due to the rise of social media. Let us remember the recent case of Soriana who, for her already traditional “Julio Regalado”a season of offers and promotions from the store that works to attract customers, has decided to recruit Luisito Comunica.
So, as part of its strategy to reach consumers, Soriana decided to partner with Luisito Comunica in an advertisement that was well received by the public.
The very iconic Julio Regalado helped me with my purchases? ? #WithJulioLoRegaladoTearrive @Soriana
? original sound – Luisillo El Pillo
“Rare announcements that I do not advance”; “They are sales people, but the good ones”; “The best publicity”; “How epic”; are some of the reactions of netizens.
With this strategy, Paco de Miguel gave the brand a big boost, unlike what happened with Ibai Llanos, the streamer the most important of the platform which, recently, confused the name of McDonald’s with that of Burger King in an advertising scheme, a strategy which, in this case, did not succeed for the brand of the big Mr.
I was making a Pedrito alone? pic.twitter.com/fMu2YutqaZ
— Carlos Hidalgo (@CarlosHidalgoo) July 28, 2022
Undoubtedly, times have changed and, with them, brand strategies are adapting to what the audiences themselves mark, and they are the ones who have managed to position the marketing of influencers as one of the main initiatives to reach consumers.
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